March 23, 2015


Brenda started in the fitness industry while she was in high school. This early start gave her a significant jump on what would become her professional career. By the time she finished her kinesiology degree she already had 8 years of experience in the fitness industry when most of her classmates were looking for their first job.

As a competitive athlete, and perfectionist, she learned early on how to take on a lot and keep all the balls in the air. She lived her life at a feverish pace for the better part of 10 years before finally hitting the wall. In those 10 years she finished her degree, started her master’s degree, became a certified Life Coach, ran a provincial fitness organization, chaired a national fitness leadership committee and ran the third largest fitness centre in Canada. As many of you can probably relate to, you can only go at that pace for so long….

Add to that:

  • feeling like if you asked for help people would question your ability to do your job
  • living in fear of making a mistake, doubting yourself and your choices constantly
  • feeling isolated and alone

It’s no wonder she hit the wall.

Hitting the wall was the best thing that ever happened. It forced Brenda to look at what was really important to her. What was the contribution she wanted to make, what was the legacy she wanted to leave behind, what did she want to be remembered for? It was in answering those questions that she saw that her true passion, her true calling, is to support, motivate and inspire other fitness professionals who work in an industry that often leaves us drained and burned out.

Brenda believes that when we work together we all achieve more. Her entire career is a model of how well that belief system works when it’s truly at the core of what you do. In everything she does she looks to collaborate and build community so that the fitness professionals have the absolute best opportunities to positively impact the lives of others.